About Us

Our Story

At Hyra Beauty, our journey began with a personal challenge that transformed into a mission. In 2019, our founder, a true lover of beauty products, found herself frustrated after experiencing allergic reactions to mascaras from elite beauty brands. After just 15 minutes of wear, her eyes would become teary, red, and irritated—completely ruining her makeup look. Despite trying safer alternatives, they all seemed to compromise on the luxurious, polished finish she craved.

In 2022, a close friend and cosmetologist introduced her to a new, carefully crafted formulation. Skeptical at first—how could anything outperform the most prestigious brands?—she was stunned by the results. There were no allergic reactions, no discomfort, and the quality? Flawless. The product looked as luxurious as any high-end brand but without the irritation.

Encouraged by these results, our founder shared the products with friends and family in early 2023, and the response was overwhelmingly positive. She extended the trials to influencers and content creators, all of whom praised the clean, non-irritating formulations and reported no reactions, even for those with sensitive skin.

By 2024, Hyra Beauty officially launched. Today, we are proud to offer high-quality, cruelty-free, vegan products that reflect a commitment to both luxury and ethics. And we’re even prouder to say that all our products are proudly made in Canada—and some in the USA—with no mass production overseas. This ensures quality, craftsmanship, and a conscious commitment to sustainability.

Hyra Beauty isn’t just about makeup and skincare—it’s about beauty without compromise. We’re redefining glamour, proving that luxury and compassion can coexist. Join us on this journey to a more beautiful, ethical world!