A lost suitcase led to glowing skin — and the birth of Hyra Beauty

Our story began not in a lab or a boardroom, but in a moment of pure travel chaos. Our founder, Hyra, was on a business trip to Seoul, South Korea. Meticulously packed with her go-to skincare, her luggage was somehow lost in transit, leaving her with a simple choice: panic or adapt. With an important conference looming, she had no choice but to find a quick, temporary fix.

She ducked into an upscale Fanfan Duty Free shops— at the airport's Terminal 2. Among the trendy K-pop merch and curated souvenirs, she found an entire line of Korean beauty products she'd never seen before. A saleswoman with a kind smile handed her a set of products from a brand called V’anhalla. With no other options, Hyra purchased the small, beautifully packaged bottles.

Over the next few days, as she navigated back-to-back meetings and jetlag, a surprising thing happened: her skin didn't just survive, it thrived. It was calmer, brighter, and more luminous than it had ever been. When her lost luggage finally arrived, she returned to her old, luxury routine—and the glow disappeared almost instantly.

Hyra knew she had stumbled onto something special. Back home, she became obsessed with finding the brand again. Her search led her down a rabbit hole of beauty forums and international distributors, culminating in a flight back to Seoul to meet the brand's manufacturer. She discovered a world of innovative, science-backed formulas created by passionate founders—brands that were a household name in Korea but unknown in North America.

Hyra realized that the world didn't need another private-label beauty line. It needed a bridge.

That is how V'anhalla was brought in Hyra Beauty’s upcoming boutique marketplace—a curated collection of the most extraordinary vegan, cruelty-free, and clean skincare from around the world. We don't create products; we discover them. Our mission is to do the hard work for you, handpicking the hidden gems and bringing them to your doorstep.

The lost luggage was a travel nightmare, but it was also a gift. It forced Hyra to look beyond the brands she knew and discover a new world of skincare. Now, we invite you to do the same.

Welcome to Hyra Beauty, your trusted guide to global clean beauty.

Hyra Beauty isn’t just about makeup and skincare—it’s about beauty without compromise. We’re redefining glamour, proving that luxury and compassion can coexist. Join us on this journey to a more beautiful, ethical world!